What are viral videos and why they matter?

A few months ago I started to create content for my own social media accounts and I have seen more viral videos than ever, after learning about them this is what they are and why matter in the social media platforms.

Viral videos are videos that spread rapidly through online sharing, typically through social media, email, or other online platforms. These videos often have unique, attention-grabbing content that appeals to a wide audience and generates a lot of interest and engagement.

Viral videos can take many different forms, including humorous skits, heartwarming stories, music videos, and more. They can be created by individuals, companies, or organizations, and they may be intentionally designed to go viral or may simply be a product of unexpected popularity.

The term "viral" refers to the way in which these videos quickly spread from person to person, much like a virus, through online sharing and word-of-mouth. Because viral videos can reach such a large and diverse audience, they can be a powerful tool for raising awareness about a cause or promoting a product or service.

Viral videos can be important for a number of reasons but here are the five most relevant:

1. Increased exposure: When a video goes viral, it can be seen by millions of people within a matter of days or even hours. This can be an extremely effective way to increase exposure for a brand, cause, or individual.

2. Cost-effective marketing: Creating a viral video can be a very cost-effective way to promote a product, service, or message. If the video is shared widely, it can generate a significant amount of free publicity.

3. Engaging content: Viral videos are often entertaining, inspiring, or thought-provoking, which can help to engage viewers and build a sense of connection with the brand or message being promoted.

4. Shareability: Because viral videos are often short and easily digestible, they are highly shareable. Viewers are more likely to share a video with their friends and followers if they find it interesting, funny, or insightful.

5. Brand building: Viral videos can help to build brand recognition and trust. If a brand creates a video that resonates with viewers and is shared widely, it can help to establish the brand as a leader in its industry and build a loyal following.

Overall, viral videos can be a powerful tool for increasing exposure, building brand recognition, and engaging with audiences in a meaningful way.