What is Google Merchandise Store and what are the best platforms to advertise it?

Google Merchandise Store (also known as Google Store) is an online retail platform that sells a variety of products and accessories related to Google and its services. The store offers a wide range of merchandise, including apparel, bags, mugs, water bottles, phone cases, tech accessories, and more.

USERS

Top users of Google Merchandise Store are between the ages 25-34 years old.

• The largest demographic group of Facebook users is between the ages of 25 and 35 years. 18.8% are male, and 12.8% of the population are female.

• More than half of the global Instagram population worldwide is aged 34 years or younger.

Instagram and Facebook channels match perfectly with the target audience of Google Merchandise Store these are great places to center the attention and start creating content and advertising.

USER DEVICES

Comparing Android and iPhone Users, the highest number of users are in Android Devices, the targeting should be for Android Devices Users Between the ages 25-34 years old.

• According to Facebook Statistics from June 2021, the total number of mobile daily active users is 1.59 billion.

• According to Instagram Statistics, 4.18 billion active mobile internet users access Instagram daily.

Instagram and Facebook provide an ads manager where it is possible to advertise through the devices, there is the possibility to filter through this segment.

BEST TIME FOR ADVERTISING

The best season to run advertising is DECEMBER, because it has increased the number of clicks and impressions so fast.

The best days to run ads along the week should be between Wednesday and Thursday.

• According to Hubspot, the best time to post on Facebook during the week is at 9 A.M or 8 A.M in some regions.

• The best time to post on Instagram is 11 a.m.–2 p.m.

Facebook and Instagram Ads manager allow the advertisers to set ads with a specific setting such as days, time, and also testing, by testing different ads it's easy to conclude which one performed better.

SALES

DECEMBER is the best month to Sale and earns profits because the purchases and revenue increased faster between this month. The last year was profitable because it had over 50% of Profit Margin in the last year.

PAGE TIME FACTS

• The highest Unique Page Views were in December.

• The Highest Av. Time on Page for Android was in January and for iPhone was in December.

• We could say the people keep more time on-page in the Christmas Season.

References:

“Facebook by the numbers.” Jun 2021, https://www.omnicoreagency.com/facebook-statistics/

"Instagram Demographic Statistics" May 10th, 2021 https://backlinko.com/instagram-users